Purchased WordPress Themes: Why You Shouldn't Use Them
While premium WordPress themes are certainly creative and unique, they do have some significant drawbacks. Some of these pay-to-use themes are beautiful visually and might be a perfect match for how you want to represent your sportfishing business, but you should know that not many companies choose to use them anymore because of the amount of maintenance required.
In today’s age, you are being forced to throw in as many features as you can into your WordPress themes by both your competitors and your audience. Throwing in so many features to where you can do anything and everything leads to what is known as a multipurpose theme.
Multipurpose themes are very popular in marketplaces such as ThemeForest as they aim to accommodate all of your needs. While these versatile themes may sound great, they are quite the opposite. The front end may look nice, but when you look beyond that, you get a whole lot of mess. Here are a few reasons why you should avoid using premium WordPress themes.
There are some websites out there that are quite simple and to the point, using just a few script files to load dynamic content. One of these websites decided to try a premium WordPress theme and found that the theme loaded an additional 70 scripts which ended up slowing the site down significantly, by several seconds in fact. Did you know that every one second of delay in page response leads to a 7% reduction in conversion? If you want to avoid that, consider skipping a premium theme!
Errors, Issues, and Complications, Oh My!
The latest WordPress update introduced a new version of jQuery script which caused a lot of problems with almost every theme on ThemeForest. In the majority of cases, the complications stemmed from a feature that users rarely actually used. Finding issues like this requires a lot of effort, time, and persistence as it is tough to locate the root of the problem when there are so many unneeded files being loaded onto the website.
Another thing to be aware of: a lot of themes on marketplaces now contain low-quality code that just doesn’t comply with the industry’s best practices. This low-quality code negatively affects your website’s speed and makes it more vulnerable to hacking, so watch out for that!
Did you know, SEO is an essential process that affects the visibility of a website in search results while HTML is the most fundamental component of the web that describes and defines content? So, make sure you build your site around a theme that complies with the standards!
The Difficulty of Change
It is easy to drag and drop content to create your website, but what if down the road you’d like to switch things up and try a new theme? Transferring content to a new theme can become quite the time-consuming hassle as you will need to do it all manually. Also, beware that some of your content may become lost when trying to switch to another theme!
Sometimes developers decide that they no longer wish to work on a particular theme which will lead to it becoming old and outdated. This can force you to have to find a new theme which, as you can see above, can be a very frustrating process.
When plugins are combined with themes, it makes them more susceptible to malware. Back in 2014, over 100,000 websites using WordPress were hit with the SoakSoak.ru malware campaign; a campaign that ultimately led to Google blacklisting more than 11,000 domains.
These marketplaces are affecting WordPress’s credibility, and often when something goes wrong on a website the end user will blame WordPress for it. However, the blame should not go to WordPress but to the poorly coded theme. Poorly coded themes are becoming more and more abundant on ThemeForest, and it has come to the point where WordPress has actually banned authors in that marketplace from speaking at WordCamps, the official WordPress conferences.